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Just Energy, Houston, Texas


Retail Electricity and Natural Gas

Established in 1997, Just Energy (NYSE:JE, TSX:JE) is a leading retail consumer company specializing in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options. Just Energy serves approximately 1.6 million residential and commercial customers in the United State and Europe.


In 2017, Just Energy migrated its wireless data to Sprint from another provider. In doing so, the company brought their own devices over to Sprint, and purchased new devices as demand was needed. With new, more favorable data rates, the company’s various business units were able to add more than 2,500 company-owned devices in less than a year.

With the ebb and flow of business, Just Energy had an inventory of aging devices owned by the company that needed to be refreshed. The company started searching for an Apple buyback partner they could trust to deliver a seamless trade-in experience with the highest payout possible.

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After talking with a number of buyback companies, Just Energy selected Second Life Mac because the company offered a fully-transparent process and the best pricing.

“Ron Coleman and his team made the entire process quick and simple,” said Jackie Hallmark, telecom administrator at Just Energy. “I really appreciate how transparent Second Life Mac was throughout the entire process, especially with the pricing. There were no surprises and we were paid for our aging devices quickly.”

To get started, Just Energy provided a list of serial numbers for the Apple devices they no longer needed to Second Life Mac, and Second Life Mac buyback experts provided the company an estimated buyback offer based on grading and device condition. Second Life Mac sent packing materials with prepaid shipping labels to Hallmark, who packed up the devices and shipped them to Second Life Mac.

At the Second Life Mac secure facility, the Just Energy devices were examined, tested and graded. They were removed from Apple’s Device Enrollment Program (DEP), and the data was erased to Department of Defense standards. A final offer was presented to Just Energy based on actual condition of the devices.


Just Energy received a check for nearly $10,000 for its aging devices, and the entire process took under a month to complete.